This is Paulita Chartier

I'm a

Digital Marketer

Communications Pro

Get in touch



Interested in a joint communications and digital marketing professional? If the answer is yes, then I’m interested in you! With several years of experience in all the fun activities of a communications pro, I added to the mix by earning a Master of Science in Digital Marketing and Design from Brandeis University's Graduate Professional Studies program, earning a 3.967 GPA.

I’ll use my skills, experience, education and talent to help you exceed your goals and mine. I've been incredibly fortunate in that I've loved doing the work that I do.

I'm easygoing with people but driven to achieve the very best outcome in my tasks. I also make it a point to find at least one thing to laugh about every day. (Hopefully, lots of things!)

Explore the site, see what you find and let's get together. After all, there are goals to conquer! Success to be had! New opportunities to explore!


Digital Marketing & Communications Management

Dynamic and goal-focused professional with substantial experience in steering strategic marketing efforts and managing internal and external communications to drive brand development.

Proven track record of leading comprehensive marketing campaigns as well as developing and executing communications strategies to improve reach to targeted audience and build brand. Credible success in ensuring consistent/impactful messaging, maintaining positive branding/imaging, and nurturing media contacts. Demonstrated expertise in SEO, SEM, content creation, and email marketing. Skilled in increasing client satisfaction by addressing concerns and delivering personalized service. Adept at elevating online community engagement and brand awareness by establishing and maintaining strong social media presence. Instrumental in writing, designing, and editing content for websites and marketing collateral. Adept at managing cross-functional teams and collaborating with stakeholders to achieve marketing goals.


Download Resume


  • Strategic Marketing Coordination
  • Content Creation & Management
  • Public & Media Relations
  • Marketing Collateral Design
  • Internal & External Communications
  • Campaign Development & Execution
  • Brand Positioning & Messaging
  • Marketing Collateral Design
  • Social Media Management
  • Stakeholder Collaboration
  • Advertisement & Promotions
  • Search Engine Optimization




State Library of Louisiana | Baton Rouge, LA

Communications Director

Designed and managed multiple festival websites, ensuring user-friendly navigation and up-to-date content. Nurtured and expanded media contacts, enhancing library's public image and outreach capabilities. Crafted and disseminated hundreds of print and digital content pieces, maintaining organization's positive branding and image across various platforms. Leveraged CMS to sustain primary organization website. Ensured consistent messaging by managing internal/external communications. Authored and edited hundreds of press releases, crafting compelling narratives to garner media coverage. Drafted impactful speeches for C-Suite leaders, including Lt. Governor and Governor of Louisiana.


  • Increased public festival attendance tenfold from an initial 3K to peak of 30K through targeted strategic marketing efforts.
  • Directed comprehensive marketing and communications initiatives for major workforce development project, overseeing budget of $11.15M, resulting in enhanced public access to career and educational resources that delivered 133K+ hours of training in office and computer skills, contributing to community professional growth.
  • Elevated online community engagement and brand awareness by establishing and maintaining social media presence.
  • Enhanced reach to the targeted audience by developing and executing strategic marketing/communications strategies.
  • Drove public participation and maximized event impact by marketing eight large-scale public festivals.
  • Managed festival marketing budget, increasing from $5K to $40K




Oversaw daily business functions and steered comprehensive marketing initiatives for diverse clientele. Managed client consultations to identify requirements, ensuring high satisfaction and repeat business. Authored and designed compelling website content and marketing collateral to elevate client presence in digital space.


  • Bolstered corporate imaging by designing distinctive logos and promotional pieces.
  • Increased client retention by consistently addressing concerns and delivering personalized service.
  • Fostered new business growth through targeted promotional campaigns and strategic marketing efforts.




Caregiver, Lake Charles/Dry Prong/Bossier City, LA

  • Administer comprehensive care to an advanced Alzheimer's patient, ensuring fulfilment of daily needs with empathy and attentiveness.
  • Earned MS degree during this time and gained insights on new trends and technologies.
  • Provide essential personal care including feeding, bathing, dressing, and administering medication with a focus on promoting comfort and quality of life.
  • Engage in meaningful activities to enrich the patient's daily experience, fostering a positive and supportive environment.


Quality Control Specialist, Waitr Holdings, Lake Charles, LA

  • Ensured quality, accuracy, and consistency across company communications, leveraging expertise in AP Stylebook to edit and lay out 29 training manuals and presentations.
  • Developed comprehensive eLearning applications, mastering Adobe Captivate to create seven modules for training 1000+ staff members.
  • Maintained high standards in visual content by editing thousands of photographic images, ensuring brand consistency and professional imaging.


  • Master of Science in Digital Marketing and Design, Brandeis University, Waltham, MA
  • Bachelor of Arts in Journalism | Specialty: Advertising - Minor: History, Louisiana State University, Baton Rouge, LA


Apps & Languages:

Adobe Creative Cloud (Photoshop, Lightroom, Illustrator, InDesign, Acrobat, Dreamweaver, Premier Pro, Audition) | Adobe Captivate | Microsoft Windows | Microsoft Office | Mac OS | Asana | SharePoint | Slack | Zoom | HTML | CSS | SaaS environments


Digital Marketing Tools

Ahrefs | Balsamiq Wireframes | Canva Business | draw.io | G Suite | Google Ads | Google Analytics | Google Keyword Planner | Google Search Console | Hootsuite | HubSpot | Lucid Chart | Mailchimp | Constant Contact | Semrush


  • all
  • Writing
  • Design
Louisiana Book Festival Artwork
Louisiana Book Festival Artwork

Design & Writing

Extraordinary Life as a Waitr Driver
Blog Article


Millennials at Work
HR Series of Posters


Cookbook Ad
Ad for a Cookbook

Design & Writing

White Paper


Louisiana Book Festival Teen HQ Logo




Louisiana Library Foundation Fundraising Brochure
Louisiana Library Foundation Fundraising Brochure

Design & Writing

Waitr Employee Handbook
Waitr Employee Handbook

Design & Editing


Design & Writing

Press Release


Journal and Blog Article


Contact Me

There you have it: a brief description of my career thus far. I enjoyed building it for you.

If you’re ready to onboard an experienced, highly educated and enthusiastic digital marketing and communications professional, I’m ready to work hard, contribute to your organization and enjoy the experience!

Drop me an email or give me a call.

You have a great day now! I sure plan to. And don’t forget to find at least one thing to laugh about today.

My Address

1533 Leslie St, Bossier City LA 71111

Call On

337 263-1104
Paulita Chartier © 2024 All Rights Reserved.