SUMMARY
Digital Marketing & Communications Management
Dynamic and goal-focused professional with substantial experience in steering strategic marketing efforts and managing internal and external communications to drive brand development.
Proven track record of leading comprehensive marketing campaigns as well as developing and executing communications strategies to improve reach to targeted audience and build brand. Credible success in ensuring consistent/impactful messaging, maintaining positive branding/imaging, and nurturing media contacts. Demonstrated expertise in SEO, SEM, content creation, and email marketing. Skilled in increasing client satisfaction by addressing concerns and delivering personalized service. Adept at elevating online community engagement and brand awareness by establishing and maintaining strong social media presence. Instrumental in writing, designing, and editing content for websites and marketing collateral. Adept at managing cross-functional teams and collaborating with stakeholders to achieve marketing goals.
Download Resume
AREAS OF EXPERTISE
- Strategic Marketing Coordination
- Content Creation & Management
- Public & Media Relations
- Marketing Collateral Design
- Internal & External Communications
- Campaign Development & Execution
- Brand Positioning & Messaging
- Marketing Collateral Design
- Social Media Management
- Stakeholder Collaboration
- Advertisement & Promotions
- Search Engine Optimization
EXPERIENCE
RELEVANT EXPERIENCE
State Library of Louisiana | Baton Rouge, LA
Communications Director, Sep 2006 – Feb 2015
Nurtured and expanded media contacts, enhancing library's public image and outreach capabilities. Crafted and disseminated hundreds of print and digital content pieces, maintaining organization's positive branding and image across various platforms. Leveraged CMS to sustain primary organization website. Designed and managed multiple festival websites, ensuring user-friendly navigation and up-to-date content. Ensured consistent messaging by managing internal/external communications. Authored and edited hundreds of press releases, crafting compelling narratives to garner media coverage. Drafted impactful speeches for C-Suite leaders, including Lt. Governor and Governor of Louisiana.
- Directed comprehensive marketing and communications initiatives for a $15.15M major workforce development project that resulted in enhanced statewide public access to career and educational resources that delivered 133K+ hours of training in office and computer skills, contributing to community professional growth.
- Elevated online community engagement and brand awareness by establishing and maintaining social media presence.
- Enhanced reach to target audiences by developing and executing strategic marketing/communications strategies.
- Marketed numerous free library public service events, including literary readings, author talks, and exhibits.
- Drove public participation and maximized event impact by marketing eight large-scale annual public book festivals.
- Increased public book festival attendance tenfold from an initial 3K to peak of 30K through targeted strategic marketing efforts.
- Managed book festival marketing budgets.
- Secured increased book festival funding from $5K to $40K.
DOUBLELAB DESIGNS, LAKE CHARLES, LA
COO, Jul 2002 – Sep 2006
Oversaw daily business functions and steered comprehensive marketing initiatives for diverse clientele. Managed client consultations to identify requirements, ensuring high satisfaction and repeat business. Authored and designed compelling website content and marketing collateral to elevate client presence in digital space.
- Bolstered corporate imaging by designing distinctive logos and promotional pieces.
- Increased client retention by consistently addressing concerns and delivering personalized service.
- Fostered new business growth through targeted promotional campaigns and strategic marketing efforts.
CAREER EXPERIENCE
Caregiver, Lake Charles/Dry Prong/Bossier City, LA
Jun 2019 – Feb 2026
- Experienced the privilege and joy of administering comprehensive care to an advanced Alzheimer's patient (my mom), ensuring fulfilment of daily needs with empathy and attentiveness, and lots of cutting up at every opportunity.
- Earned MS degree during this time and gained insights on trends and new technologies in digital marketing.
- Provide essential personal care including feeding, bathing, dressing, and administering medication with a focus on promoting comfort and quality of life.
- Engage in meaningful activities to enrich the patient's daily experience, fostering a positive and supportive environment.
Quality Control Specialist, Waitr Holdings, Lake Charles, LA
Nov 2016 – Jun 2019
- Ensured quality, accuracy, and consistency across company communications, leveraging expertise in AP Stylebook to edit and lay out 29 training manuals and presentations.
- Developed comprehensive eLearning applications, mastering Adobe Captivate to create seven modules for training 1000+ staff members.
- Maintained high standards in visual content by editing thousands of photographic images, ensuring brand consistency and professional imaging.
EDUCATION
- Master of Science in Digital Marketing and Design, Brandeis University, Waltham, MA
- Bachelor of Arts in Journalism | Specialty: Advertising - Minor: History, Louisiana State University, Baton Rouge, LA
Skills
Communications
Strategic Communications Planning | Adaptability | Relationship Building | Listening | Messaging | Storytelling | Emotional Intelligence | Copywriting | Editing | Photography.
Apps & Languages:
Adobe Creative Cloud (Photoshop, Lightroom Classic, Illustrator, InDesign, Bridge, Acrobat, Dreamweaver, Premiere Pro, Audition) | Adobe Captivate | Microsoft Windows 11 | Microsoft Office 365 | Mac OS | Google Sheets, Docs, Slides | Asana | SharePoint | Slack | Zoom | HTML | CSS | SaaS environments.
Digital Marketing Tools
Arefs | Balsamiq Wireframes | Canva Business | draw.io | Google Ads, Analytics, Keyword Planner, Search Console | Hootsuite | HubSpot | Lucid Chart | Mailchimp | Constant Contact | Semrush.
Portfolio
- all
- Writing
- Design
Contact Me
There you have it: a brief description of my career thus far. I enjoyed building it for you.
If you’re ready to onboard an experienced, highly educated and enthusiastic digital marketing and communications professional, I’m ready to work hard, contribute to your organization and enjoy the experience!
Drop me an email or text or just give me a call.
You have a great day now! I sure plan to. And don’t forget to find at least one thing to laugh about today.