Hello,
This is Paulita Chartier

I'm a

Communications Pro

PR Pro

Digital Marketer

Get in touch

WELCOME!

TAKE A MINUTE AND TAKE A LOOK!

Interested in a joint communications and digital marketing professional? If the answer is yes, then I’m interested in you! With several years of experience in all the fun activities of a communications pro, I added to the mix by earning a Master of Science in Digital Marketing and Design from Brandeis University's Graduate Professional Studies program, earning a 3.967 GPA.

I’ll use my skills, experience, education and talent to help you exceed your goals and mine. I've been incredibly fortunate in that I've loved doing the work that I do.

I'm easygoing with people but driven to achieve the very best outcome in my tasks. I also make it a point to find at least one thing to laugh about every day. (Hopefully, lots of things!)

Explore the site, see what you find and let's get together. After all, there are goals to conquer! Success to be had! New opportunities to explore!

  

Download CV

Experience

SELF-EMPLOYED, BOSSIER cITY, LA | 2024

  • Consultant: Digital Marketing and Communications
  • In the process of setting up Chartier Digital, a digital marketing and communications consultancy specializing in content optimization, search engine optimization, search engine marketing and social media marketing, improving client search engine rankings per industry best practices.

  

JOINT CAREGIVER, LAKE CHARLES/DRY PRONG, LA | 2019-2024

  • Joint caregiver to Alzheimer's patient
  • Took care of my 92-year-old mother, who has advanced Alzheimer's
  • Fed, bathed, dressed, medicated, laughed with and cut up with Mom
  • Kept abreast of the latest best practices, techniques and technologies of my career

  

WAITR HOLDINGS, LAKE CHARLES, LA | 2016-19

  • Quality Control Specialist
  • Performed functions to ensure overall quality, consistency, and imaging
  • Developed seven eLearning applications for 1000 staff members
  • Edited hundreds of photographic images
  • Edited and laid out 29 training manuals and presentations per AP Stylebook
  • Ensured quality, accuracy, style, and comprehension of all written content

  

STATE LIBRARY OF LOUISIANA, BATON ROUGE, LA | 2006-15

  • Communications Director
  • Provided ongoing technical advice and consultation on communication issues
  • Developed and nurtured media contacts
  • Managed “Louisiana Libraries: Connecting People to Their Potential” marketing campaign overseeing $11.15M, three-year workforce development project that resulted in 95,000+ training hours in office skills, 38,000+ training hours in Internet/computer use, and 24,468 hours consulting services to 380 clients and provided hundreds of thousands of residents with online career and educational opportunities
  • Marketed eight annual large-scale public festivals
  • Created and executed strategic marketing strategies
  • Developed and implemented strategic communications strategies
  • Managed internal and external communications
  • Ensured positive branding and imaging
  • Designed, wrote, edited, and developed hundreds of print and digital content pieces
  • Maintained primary organization website via CMS
  • Designed and managed festival websites
  • Established and maintained social media accounts
  • Wrote and edited several hundred press releases
  • Wrote speeches for C-suite

  

DOUBLELAB DESIGNS, LAKE CHARLES, LA | 2002-06

  • Owner
  • Managed overall business operations
  • Coordinated marketing and promotional efforts
  • Addressed client needs and concerns
  • Designed logos and other promotional pieces for corporate identity and imaging
  • Wrote and designed content and marketing collateral
  • Designed websites
  • Wrote website content

  

SAFEGUARD BUSINESS SYSTEMS, DALLAS, TX | 2002

  • Marketing Assistant
  • Performed various marketing and promotional functions
  • Wrote and designed content and marketing collateral

  

LOUISIANA DEPT OF REVENUE, BATON ROUGE, LA | 1992-01

  • Public Information Officer III
  • Contributed to overall external communications, messaging, and branding
  • Designed original website
  • Created website content and layout
  • Prepared files and graphics
  • Wrote many forms of copy

My Education

BRANDEIS UNIVERSITY, WALTHAM, MA

  • Master of Science Degree in Digital Marketing and Design
  • Official STEM Designation

  

LOUISIANA STATE UNIVERSITY, BATON ROUGE, LA

  • Major: Journalism  -  Specialty: Advertising  -  Minor: History

My Skills

Professional

  • Communications  -  Media  -  Public Relations
  • Marketing  -  Advertising  -  Promotions  -  Branding
  • Writing  -  Journalism  -  Photography  -  Graphic Design

  

Apps and Languages

  • Adobe Creative Cloud  -  Adobe Captivate -  Microsoft Windows  -  Microsoft Office
  • Mac OS - Asana - SharePoint - Slack - Zoom - HTML - CSS

  

Digital Media Skills

  • Search engine marketing  -  Marketing customer analytics  -  Digital marketing strategy
  • Cognitive social psych of UCD  -  Writing for digital environments
  • Multichannel marketing campaigns  -  Conversion rate optimization -  User experience design

  

Digital Marketing TOOLs

  • Ahrefs - Balsamiq Wireframes - Canva Business - draw.io - G Suite
  • Google Ads - Google Analytics - Google Keyword Planner - Google Search Console
  • Hootsuite - HubSpot - Lucid Chart - Mailchimp - Constant Contact - SEMrush

  

Soft Skills

  • Time management - Leadership - Adaptability - Problem-solving - Teamwork
  • Creativity - Leadership - Tenacity - Work ethic - Personable

  

My Portfolio

  • all
  • Writing
  • Design
Louisiana Book Festival Artwork
Louisiana Book Festival Artwork

Design & Writing

Extraordinary Life as a Waitr Driver
Blog Article

Writing

Millennials at Work
HR Series of Posters

Design

Cookbook Ad
Ad for a Cookbook

Design & Writing

portfolio
White Paper

Writing

portfolio
Louisiana Book Festival Teen HQ Logo

Design

portfolio
Speech

Writing

Louisiana Library Foundation Fundraising Brochure
Louisiana Library Foundation Fundraising Brochure

Design & Writing

Waitr Employee Handbook
Waitr Employee Handbook

Design & Editing

portfolio
Mailer

Design & Writing

portfolio
Press Release

Writing

portfolio
Journal and Blog Article

Writing

References

Garrett Gillin

Adjunct Professor,
Brandeis University
ggillin AT brandeis.edu

Bryan Babin

IT Head, retired
State Library of Louisiana
BBabin AT BabinNet.com

Barbara Davis

Department of Revenue, retired,
Asst. Director, Policy and Planning
Babsroe25 AT yahoo.com

Contact Me

There you have it: a vivid description of my career thus far. I enjoyed building it for you.

But wait! I'm a long way from being finished, especially in this glorious, exciting chapter in the lives of communicators, public relations professionals, and digital marketers everywhere. This part of the show is only beginning, and I'm raring to get going. If you're ready to onboard an experienced, enthusiastic, and deeply knowledgeable communications and marketing person, I'm ready to come on board and enjoy the ride. Mostly, I'm thrilled to be on the set, bang, go line to contribute heavily to your organization.

Drop me an email or give me a call. Heck, I'll be dazzled if you choose to snail-mail me.

You have a great day, now! I sure plan to.

My Address

1533 Leslie St, Bossier CIty LA 71111

Call Me

337 263-1104

Email Me

paulita.chartier@gmail.com

  

  

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